West Coast Emcee Kendrick Lamar has created a massive amount of hype for himself over these past couple of years.  Even leading people to call him the king of the west coast and the greatest rapper alive.  After a phenomenal debut with Good Kidd Madd City, He went to release To Pimp A Butterfly and Untitled Unmastered, which I wasn’t a fan of either project. Many people including myself were wondering what he was going to do next.  Did Kendrick deliver or was this a flop?

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Kendrick starts of the project going crazy on DNA.  It is the hardest I’ve heard Kendrick rap on a project.  The hard-hitting production from Mike-Will-Made-It went along perfectly with Kendrick on this track. I wasn’t a fan of the track YAH, it seemed out of place and I immediately deleted this out of my I-tunes library.  Things pick up again with ELEMENT.  I was surprised when I heard Kendrick singing, which he isn’t half bad at.  The rest of the album is smooth and precise.  Kendrick’s vocal performance on this album is amazing and second to none.

This record solidifies the fact that Kendrick is the best rapper out right now.  I was skeptical when this album was announced because I wasn’t a fan of To Pimp A Butterly and Untitled Unmastered. I was also afraid Kendrick would take the J. Cole of releasing two dope singles before an album, and the album be trash, but I was wrong.  The way Kendrick raps and flows and brings everything together was refreshing. I had no idea how a U2 and Kendrick Lamar collaboration would go, but to my surprise it was pleasant.   While I did enjoy this project, some of the tracks felt out of place, making the project seem scatter brained and all over the place.  Tracks like YAH. and PRIDE. were garbage. I didn’t see a true need for them on this project.  The DJ drops proclaiming “NEW KUNG FU KENNY” cheapened the project, making it sound like a mixtape a rapper on the street handed me, as I tried to avoid contact telling me to check this out.  Aside from those two songs, and those annoying drops this album is amazing and refreshing.  DAMN. is an amazing project, that everyone must check out.

Score: 4/5

Favorite Tracks: DNA, Loyalty, Love, Duckworth, GOD

What did you think of DAMN.? Did you love it ? Did you hate it? Let me know what you think?

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